Q4 2020 Performance of Top Fashion Games on Android in Australia

As we close out the fourth quarter of 2020, it's time to look back at the performance of the top fashion games on the Android platform in Australia. Sensor Tower's data gives us a clear view of how these games have fared in terms of downloads, revenue, and weekly active users.

Project Makeover, published by Magic Tavern, Inc., saw a steady increase in weekly revenue, ending the quarter with $35K. Downloads peaked at around 23K in the last week of December, while weekly active users surged to approximately 39K in the same period.

CrazyLabs LTD's Acrylic Nails! showed significant download numbers, with a high of approximately 23K in early November. Despite generating no revenue, its weekly active users reached a peak of around 33K in the second week of November before ending the quarter at about 29K.

Piercing Parlor by Lion Studios had a modest presence in the market with negligible revenue. Downloads for the game had a sharp decline from a high of approximately 13K in mid-October to 1K by the end of December. The weekly active users followed a similar downward trend, from a high of around 15K to just over 2K.

Also from Lion Studios, Yes, that dress! experienced a decrease in downloads over the quarter, starting at 7K and dipping to around 2K. The game had minimal revenue and saw its weekly active users decrease from 17K to around 10K by the quarter's end.

Lastly, Spa Master from Ruby Games AS, which released at the start of the quarter, had a promising start with downloads jumping from a mere 28 to over 14K in the third week of November. The game's revenue was minimal, but it maintained a strong weekly active user base, ending the quarter with around 14K users.

In summary, these top fashion games showed varied trends in Q4 2020, with some like Project Makeover and Acrylic Nails! seeing strong user engagement, while others like Piercing Parlor and Yes, that dress! experienced declines. Spa Master made a noteworthy entry into the market, capturing a consistent user base towards the year's end. For more detailed insights and performance metrics, Sensor Tower's platform is the go-to resource.